Client request for Drawn from the Well annual report.
- Drawn from the Well statement to be light, vibrant and full of life.
- The well from our logo must be a prominent or recurring feature.
- Design to be constant with new branding.
These were the starting points that lead to the design of the Drawn from the Well icon, giving this document something vibrant to look at while remaining consistent with Rehoboth’s branding and messaging. The elements in the icon are subtly repeated throughout this document as seen in the parallel columns of text and highlighted features. Water themed stock photos were added as a splash of interest to complete the look.
While working on this annual report for Rehoboth, I was delighted to receive the endorsement listed below. Thank you, Ron, for your generosity and kind words.
“Colleen, you’re such a breath of fresh air. I’ve worked with so many graphic designers in my time. Your creativity and the boldness to offer new looks and new takes go well above and beyond the cookie-cutter stuff. The beautiful thing you have done is given our organisation fantastic new themes and designs every time. Thank you very much. I love the work you have done for us! “
Ron Bos – Executive Director
Rehoboth Christian Ministries